Less than a decade ago, consumers largely viewed biometric applications as clandestine extensions of government and law enforcement. Business initiatives relying on biometric applications once failed across market sectors, for a variety of reasons, but that trend appears to be changing as younger consumer generations are now surrounded by smartphones, selfies, mobile payments, and wearables. The advantages of using biometrics for authentication and verification of identity, such as stability and uniqueness, make it a promising avenue for the marketplace. However, consumers overall have still been slow to embrace the widespread use of biometric technology.
Researchers have cited several reasons for reluctance to use biometric authentication technology, including lack of confidence in their reliability (for organizations) and user apprehension. These user concerns could inhibit the mass acceptance of biometric authentication and lead to lack of trust in business applications utilizing biometrics for authenticating clients and customers. This report presents the findings from a survey of 1000 respondents about their familiarity and comfort with biometric authentication.
We examine the trend of consumer biometric acceptance and adoption and analyze the factors affecting consumer comfort with biometrics.