TrustLab

The UT TrustLab vets and filters information to find the most trustworthy information sources and filter disinformation giving citizens and organizations alike the necessary awareness to guard and empower individual, organizational and societal perceptions and decisions. The UT TrustLab can serve as a defensive and offensive tool to remain ahead of adversarial campaigns of disinformation and seek trusted sources by delivering:

• Better Data. Less Disinformation: Vetting and filtering online social media data sources and data based on a number of learned parameters will ensure the highest quality information.
• Faster Awareness. Better Response: Awareness is curative. People, organizations, and society will respond appropriately and ethically if given the right information at the right time.
• Context-Sensitive Data. Deeper Insights: It is critical to learn which data sources are reliable, informative, and representative sentinels for a given situation and topic of concern.

Security is rapidly gaining importance in an ever-growing digital world with expanding heterogeneous systems, an explosion of data, and increasingly motivated and sophisticated adversaries. The asymmetric nature of security adds to this challenge. The defender must protect all assets, yet the attacker need only find one vulnerability.

Information is power. Disinformation is a weapon. The UT research team is committed to pushing the boundaries of technology to empower every person and every organization with the power of quality information and tools to empower everyone with the best information and guard against the weapon of disinformation.

The UT TrustLab will empower users and organizations to increase awareness and actionable insights to be more agile than their adversaries when defending their enterprises. The UT TrustLab is learning and building an understanding of the parameters of trusted information and sources, building a “DNA of Trust.” Consequently, disinformation and untrusted sources will stand out like a ‘sore thumb’ to the UT Trust Filter despite the noisy, wild social media environment.

Protecting information offers pervasive security for every type of person, organization or system. Trusted security relies on trusted information and trusted sources. The UT TrustLab will usher in a time when disinformation and its sources are so easy to spot that people are able to rebuild a sense of social trust. Importantly, the UT Trust Filter is delivering ….

• Innovation #1:   Identifies and characterizations parameters and signals of Trust
• Innovation #2: Vets and filters trustworthy sources to improve decisions for people, organizations and Systems
• Innovation #3: Guards against campaigns of disinformation.
• Innovation #4: Empowers individuals and organizations, rather than relying on third parties to filter or label disinformation.
• Innovation #5: Transfers “social media” into a reliable information sources when trusted information and disinformation are easy to spot.