UT Austin Launches Identity Theft Prevention Resource, IDWise

FOR IMMEDIATE RELEASE

October 7, 2014

Austin, Texas – 

The Center for Identity at The University of Texas at Austin (UTCID) has launched IDWise, a state-funded online resource and one-stop-shop for consumer-friendly tips, articles, games and videos on how to manage and secure personal information for individuals, businesses and families.

Completely free, IDWise is a resource designed to educate those most at risk for identity theft: children and parents, older adults, small businesses, veterans and active-duty service members. Fueled by innovative research, support from the Texas Legislature and contributions from UTCID's partners, IDWise takes a novel approach to identity theft prevention, uniting practical advice with entertaining and relevant content tailored to address the top concerns of these at-risk audiences.

"We are working to reduce instances of identity theft and data breach around the world by educating organizations and consumers about what they can do to protect themselves," said Suzanne Barber, director of the Center for Identity. "Smarter citizens and businesses can help prevent millions of dollars in lost income, fraudulent costs, wasted time and reputation damage."

"I'm proud to be a part of UTCID's efforts and the launch of IDWise," said Texas Comptroller of Public Accounts Susan Combs, a member of UTCID's advisory board and head of the Child ID Task Force. "As Texas' CFO, I can tell you that this is a daily concern to many Texans, and this unique resource is crucial to helping folks in Texas and all over the country who face the threat of identity theft every day."

The Center for Identity hosted a public launch of IDWise on Oct. 7, 2014, on campus at The University of Texas at Austin.

Learn more at identity.utexas.edu or use #IDWise on social media.

Contact(s): Anna Griffin, Communications & Public Affairs Coordinator, Center for Identity at The University of Texas at Austin, 512-739-3425.

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