Michael Mackert, Ph.D. Headshot

Michael Mackert, Ph.D.

Moody College of Communication

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Dr. Mackert's current research focus is on health literacy, with a particular interest in the best ways to design health messages to reach low health literate populations. This work applies to both new digital media (e.g., e-health interventions designed specifically for low literate and low health literate audiences) and traditional media (e.g., health literacy issues in direct-to-consumer pharmaceutical advertising). Other research interests include telemedicine implementations to provide healthcare services at a distance, the role of trust in communication and advertising, and mass media/interpersonal impacts on healthy behaviors.

Research Areas:

Health Literacy , Trust in communication and advertising